Malaysian companies may have noticed recently that they are now able to add the verified badge to their company Facebook pages. Facebook has released this feature to boost business pages and they have been slowly expanding it to different parts of the world.
Blue tick - Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand.
Gray tick - Facebook confirmed that this is an authentic Page for this business or organization.
Both types mean that they are authentic pages, verified by Facebook.
If your page has a common name, this will definitely benefit you by boosting your page to the top of search results, increasing your brand visibility and ranking. Facebook users are also more likely to click on your page.
With the massive number of Facebook pages, there are bound to be multiple pages for brands or companies. The verified badge helps users find the real and authentic page for each business or brand. When faced with 2 or more Facebook pages for the same company, users will prefer the one with a verified badge.
Verified page owners will also have access to new features faster, allowing them to stay ahead of their competitors.
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