A tagline is a short catchphrase that represents a product or company and communicates the significant benefit that you want consumers to associate with your business. And if crafted carefully, it can put your brand front and center in consumers' minds until they are ready to buy. Successful business taglines are often quite simple and easy to remember. For example, "Just do it..." Most people will know what the company name is at the end of that tagline. The power of business taglines certainly cannot be underestimated as stated by LinsAd, the best advertising company in Malaysia.
Is it worth taking the time to create a tagline for your business? In most cases, yes. Getting to the heart of your business and finding a phrase that wraps up everything you stand for in an unforgettable way can become a powerful brand asset. A great tagline ranks up there with your business name, logo, and web design. In many ways, it can strengthen your brand marketing strategy.
It's a tall order to make a short and simple tagline that totally hits it out of the park. The best taglines are short, unusual, and easy to pronounce. It is not easy, but it is worth the effort to come up with the right tagline.
The following article contains some tips to create the perfect tagline for brand advertising. So read on-
Before you start creating a tagline, you need to think about what your business is offering to the world. Some things to ask include:
What are you selling, and why does it matter?
On what values is your company built?
Who do you support?
What changes do you bring to your customers?
When it comes to marketing efforts, you should always start with your sales goals. What are you trying to accomplish? What are your plans for the future, and how do you get there? It's easy to get derailed here if you do not focus. Do not just focus on the number of sales you want to make; Think about how you want customers to feel about your brand and what solutions you actually provide. Consider this—Goodyear sells tires, right? However, when consumers buy tires, they are not concerned with what type of rubber the company has or years of research to develop the proper tread. Consumers want tires that keep their families safe; that is the true purpose of the brand. Put your guiding documents at the fore and let them guide your journey towards your tagline. It is important to stay on-brand when you're creating your tagline as stated by LinsAd, the best advertising company located in Malaysia.
Whether you decide to hire an outsourced marketing consultant or have it in-house and write it for yourself, the first step is to start developing ideas. Just start writing. How many ideas can you come up with? Write them all down. Do not limit yourself or make any edits just yet. Now is the time to just let the thoughts flow. Let one idea inspire another. Dare to be a little off the wall. Don't stop until you run out of ideas. When you start out, start thinking about your brand name and try out some of the ideas after that. How do they sound together? Imagine a radio or television advertisement. Describe your services or products and think about how the tagline ideas sound at the end of that description. As you test the taglines out loud, you can begin to develop more ideas. Write them down! Do not stop to edit. Just keep adding to the list.
You'll want to avoid the use of industry jargon, overly fancy language, or trendy words. Basically, all effective tagline s use simple, straightforward language that everyone can relate to. By avoiding modern words, you can keep the tagline timeless and relate to all generations. For example, the word "groovy" was certainly a popular phrase in the late 1960s. Today, it is not only outdated, but many people in the younger generation may not even fully understand the meaning of the word. Do not let your tagline fall into the same trap.
While you should not copy taglines from other businesses, you can use them to draw inspiration from them. A simple tagline from David Ingram & Associates like "Common Sense, Unusual Results" is simply brilliant, with two distinct themes in just four words. Here, they are telling you that they provide years of service that can be relied upon to achieve results that others have not achieved. This is the essence of a good tagline.
Your tagline should not be a mystery! You want a tagline that tells your audience what your business is about without any additional information. For example, Cartoon Network's "Best Places for Cartoons" tells people what they'll get when they tune in.
LinsAd is the best advertising company in Malaysia. With well-qualified and well-coordinated team members, we would help you to find an effective digital marketing solution for your business organization.
© 2016 LINs Advertising & Marketing Sdn Bhd. All rights reserved.