Before Instagram came into play, Snapchat was the first to use 'Stories'. Stories are one of the simplest ways for consumers and viewers to ascertain what their favourite people do throughout the day. From 2016, Instagram added Snapchat with its 'Story' element. Instagram Stories launched as a carbon copy of Snap Stories, allowing users of the Instagram app to share clips of themselves on their profiles. The only distinguishing feature of Instagram Stories can be a few seconds longer than Snap Stories.
Instagram Stories are vertical photos and videos that disappear after 24 hours. They appear at the top of the Instagram app instead of the News Feed. They incorporate interactive tools like stickers, polls, and Instagram story filters to create your content really pop for effective internet marketing Malaysia.
Keep in mind that most Instagram Stories are very casual and informal, even from brands. This is in contrast to the more "optimized" or sold-out content you see on your main feed. Stories are the ideal place to talk to your customers like people, to showcase your brand's voice and personality.
The features baked into Stories are ideal for brands who want to go back and forth with followers while having a little fun. Voting and Quiz. Custom stickers and music. #Hashtag and @mention. The list goes on and on.
Instagram Stories gives you the freedom to post a wide variety of content. You can post literally anything you want, without worrying about ruining the "theme" or "beauty" of your Instagram feed. Do you want to give your followers a special glimpse behind the scenes of your office? Do you want one of your employees to acquire Instagram Story? Announcing the winner of your most recent social media contest? Consistently posting a variety of original content, from promotional photos and videos to more fun, light-hearted content, will help keep your Instagram story and brand fresh. Create content that keeps your followers coming back for more!
As you know, stories from users you follow appear at the top of your feed with a coloured ring indicating that a new story has been published. Your followers will also be notified when you publish a new story, making them harder to miss than regular Instagram posts. And don't limit yourself to just one or two in a day try to post as much as you can or at least 7 times a day.
You can also effectively use Instagram Stories for your business by posting content that drives traffic to your website. If you run a retail or e-commerce business, you can direct followers to buy your product on your website. A recent study by Facebook found that 1 in 3 Instagram users were more interested in a brand or product after viewing it on Instagram Stories. Earlier this year, Instagram rolled out this cool shopping feature for Stories, with the aim of broadening its e-commerce push.
Add Music: There's also the power to add songs on to your stories.
See who's viewing your story: When viewing your story, swipe up to see who's seen each photo and video.
Make your story private: If your account is private, your story will only be visible to your followers. you'll also be able to hide your entire story from someone you do not want to see, even though they follow you.
Post your story to your profile: By default, your Instagram Story won't appear in your profile grid or feed, but you can choose to display a specific part of your story by posting it to your profile, or you can use it as a highlight.
Be a storyteller, tell stories about your products and services, share your ideas with the community, discuss blog posts, add tutorials on how to solve problems, or whatever else you want to share with others. Huh. Instagram enables you to showcase your ideas in a creative way. Document your journey with stories to make your brand accessible.
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