Art Director

Job Description

Advertising art directors, often referred to as ‘creatives’, are responsible for producing innovative ideas for advertising campaigns in all kinds of media, including:

• television
• radio
• posters
• press
• direct mail

Art directors will also work in Online/digital/viral marketing, which is a huge growth area.

A copywriter works alongside an art director to form a ‘creative team’. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are becoming more blurred now though and it is likely that both will have an input on the visual and verbal content to produce the right look and feel for the advertising campaign.

The advertising art director works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.

Typical work activities

The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:

• Meeting with the account management team to discuss the client's requirements
• Gaining an understanding of the target audience and business that the advert is aimed at
• Working closely with the Head of multimedia / copywriter to generate creative ideas and concepts to fulfil the client's brief
• Meeting with the account management team / creative director before presenting ideas to clients
• Pitching ideas to clients
• Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) or online marketing (social media post, website design) to communicate ideas to the client
• Briefing other members of the creative team
• Commissioning photographers, artists or film-makers to work on projects
• Visiting and assessing locations for potential shoots
• Working on location
• Attending meetings at production houses and with other directors
• Working in editing suites to oversee the finished product
• Advising new creatives, reviewing their ‘books’ and managing new teams on placement with the agency

Job Requirement

As a junior Art Director at least Bachelor of Arts is required. They are well trained in graphic design, page layout and photo is required, basic knowledge of online marketing, web design. They must submit your best hospitalized for works of art portfolio, but they also do proper training in art school, can help you.

Apply Now