8 Digital Marketing Mistakes & How to Avoid Them If your brand’s digital marketing is done internally, chances are you are committing several mistakes and sacrificing your campaign’s success.

If your brand’s digital marketing is done internally, chances are you are committing several mistakes and sacrificing your campaign’s success. The below are 8 common mistakes companies make when marketing online:

Not knowing your online customers

A good digital strategy is useless if you’re targeting the wrong people. Analyze your customers and research the market to find out who your customers are and how to approach them.

No specific goals

Without goals, your team cannot create strategies to achieve them. Many brands also have very broad goals that thin out the manpower and budget, trying to achieve all of them.

Examples of good goals:

• Gain 1,000 new Instagram followers in the next month
• Get 300 people to subscribe for e-mail newsletter in 6 weeks
• 200 photo contest entries in 2 months

Allocating too little resources for digital marketing

Facebook is free, yes. However, managing, planning and executing marketing tactics all require time and money. Brands must assign enough manpower and budget for digital marketing.

Thinking Facebook is enough

An integrated marketing effort works best to make full use of your budget, create a unified voice, and increase the success rate of your campaign. Brands should work with the various digital marketing services in Malaysia.

Getting existing staff to become digital marketers

“Facebook is easy; I’ll just get the copywriter to do it.”

Biggest mistake ever. Your current staff are likely to be lacking the needed skills and knowledge to properly execute digital strategies. It is crucial to employ new staffs with e-marketing skills or hire a professional digital marketing company.

Not improvising with insights

Reports and insights are not merely numbers. They tell you how to improve your future strategies so make full use of them!

Separating Online from Offline

Why double your costs? You can usually optimise your offline materials for online use or boost your on-ground activities with online marketing.

Hiring different companies with duplicated roles

Do your research and hire a company that offers integrated marketing & advertising services. Communicate with the other departments and find out if their existing vendors also offer services you need. You will be able to save costs and avoid briefing a new group of employees.